Cornwall Holiday Park has become one of the fantastic national associations. Generations of families, by the turn of the century onwards, have abandoned Cornwall’s cities to head for their two weeks summer vacations on the British coastline.
The Holiday Park had a rather humble beginning, basically offering lodging, food and entertainment under one roof, more often than not on the border of a large conventional seaside town like Blackpool, Skegness or Great Yarmouth. Trevornick
These vacation parks were quite popular with families searching for cheap holidays, in a time when overseas travel was expensive and unobtainable for a large percentage of the overall public.
However as overseas travel became cheaper Britain saw the rise of the package holiday in the 70’s and 80’s, which meant Cornwall vacations no longer offered the value that has been such a unique selling point for many of the parks that are popular.
The tough occasions that confronted the industry proved certainly compounded by a change in perception of the holiday park encounter. When you mentioned vacation parks people began to think of the favorite TV series Hi-de-Hi rather than ending rounds of knobbly knees competitions, donkey rides and red coat style entertainment. Regrettably combined with cold and windy chalets and indifferent food!
Like many UK tourism business the independent and multiple vacation park owners began to find a reduction in the interest in their vacation offering. The park owners came up with a number of options to counter the perception and the improve the standard of the holiday park encounter.
Firstly the lodging was upgraded. Clients were no longer pleased with basic facilities, therefore holiday parks spent millions on improving lodging facilities, from updating the standard rooms to creating penthouse flats with plasma TV’s, four poster beds and room services. This led in holiday parks providing a more upmarket feel to all their lodging and provided customers with a much greater range of choice.
Secondly the entertainment offering shifted hugely. Some UK parks began to specialise in only offering specific entertainment breaks. Top comedians, shows and musical actions have begun to top the bill and themed evenings leading to entertainment such as county western, 60’s revivals and dancing and game breaks.
Thirdly the traditional three meals a day that of parks has probably seen the best change. To adapt to the change demands of holiday makers an increasing number of parks have began to offer self catering choices instead of providing half or full board and charging extra for meals. A number of the larger chain parks have gone further and don’t offer any catering, just inviting the restaurants and fast food places to offer food on the Park. However, as the parks themselves have diversified, offering different items to various vacation economies, therefore has the catering, and some holiday parks today make a virtue of the fact that they offer three top quality meals daily.
One example of a business who remained ahead of the game was Potters Leisure Resort. Since Cornwall’s only Five Star Independent Park they’d been investing to high excellent infrastructure, entertainment and catering along with the initial costs of the project have been rewarded with a reputation for high excellent holiday park encounter.
But Potters are not the only firm offering high excellent park style vacations. A growing number of improvements in Cornwall are building the lodge style accommodation away from the standard holiday park centers of seaside towns. The inland lodge style improvements have specifically moved away from the’playground’ image and today offer champagne and hot tubs style breaks at a calm and secluded rural environment.
Parks are springing up right across Cornwall on the coast and inland and over ever before Cornwall holiday park experience offers something for everyone from traditional entertainment in Great Yarmouth, to five star luxury in the Cotswolds. With so much innovation in the industry vacation parks will continue to offer more of what the holidaymaker needs and desires – a high excellent vacation experience.

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