Telephone Tracking allows you to track calls from your site and know precisely what marketing activity brought them whether it was from another site, Google or your own paid search effort.
So no more will you have to figure how your caller has discovered you.
Why you need Call Tracking
Call tracking is an essential tool for any business that spends money on advertisements across multiple channels. Clients with AdWords possess an inborn need to track the calls that are relevant to their key words, in order to understand which keywords deliver call conversions. call tracking company With no visibility of telephone conversions, it is not really possible to figure out if your investment from the key words on your portfolio is delivering value or not. Is just tracking AdWords telephone conversions ?
Most clients are searching to track not just PPC, but also SEO, Display, Affiliates, Social Media as well as Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation call tracking system like Call Conversions Tracking comes from, since it allows you to see your ROI for each of these very important channels not just Google PPC. This can be essential actionable data allowing you to optimise the effectiveness of all your marketing channels, key to the success of any business.